You’ve seen changes in how you code and bill for services. You’ve seen changes in reimbursement. And you’ve seen changes in the software you use to run your practice. So of course it makes sense that there are changes in the world of marketing as well. As with the other aspects of making a business work, it’s important to keep up with trends and changing consumer behaviors. And not all patients are the same—you need to tailor your message and your medium to best match your target demographic. Keep this in mind as you consider the following marketing strategies:

  1. Print advertising
  2. In-office marketing
  3. Networking basics
  4. Online tools and techniques
  5. Website
  6. Blogging
  7. Ebooks
  8. Facebook
  9. YouTube
  10. Text messaging
  11. Review sites